How can podcasts and videos create positive change in the lives of women? Fundación Kaleidos, an Argentine NGO, exemplifies this through their innovative work with adolescents. Fundación Kaleidos raises awareness and advocates for adolescent and teen pregnancy, maternity, and paternity. With the help of a Giving Joy grant, they produced a 3-part podcast, video series, and campaign materials addressing the consequences of obstetric violence in adolescents.
In November 2023, Fundación Kaleidos recorded videos featuring two adolescent mothers sharing positive experiences with health professionals during pregnancy and childbirth. Each video (view HERE) highlighted the teenagers' responses to "What helped you during childbirth/postpartum?" and "What was good for you at that moment?" The aim was to showcase the supportive actions of doctors and nurses that enhanced their childbirth and postpartum experiences.
The group focused on promoting respectful births while addressing obstetric violence in a positive light. Lucia Sucari, Communication Coordinator, stated, “Going positive is a beautiful way to reach others with an optimistic message. We also established networks with adolescent mothers and health professionals, expanding the foundation's community.”
The grant also funded a communication campaign launched in May 2024 during Respectful Childbirth Week and the International Day of Action for Women's Health. This campaign included a podcast, an educational video with an obstetrician and midwife, and materials on rights and reporting obstetric violence. You can view the full campaign here: Fundación Kaleidos Campaign. The campaign and resources reached over 81,000 accounts with nearly 100,000 views across Latin America!!
Funding from Giving Joy enabled Fundación Kaleidos to continue giving a voice to adolescent girls, emphasizing the importance of self-expression and peer education to foster empathy and awareness. The campaign positioned Fundación Kaleidos as a leader in sexual and reproductive health for adolescents and young people in Argentina and across Latin America, and increased their audience across social media
Fundación Kaleidos is an inspiring example of achieving macro impact through micro grants. Keep making a difference in the lives of women and girls worldwide with Giving Joy!!